STRATEGIC MARKET LEADER
23+ YEARS OF BUSINESS DEVELOPMENT EXPERIENCE
• Accomplished entrepreneurial executive with cross-functional and multi-industry expertise.
• Results-driven performer that maximizes ROI by developing programs that drive volume and increase revenue.
• Creative thinker that leverages service line expertise, technology, demographic and market share data to predict trends and develop strategic plans.
• Proven to excel in a position requiring strong analytical and critical thinking skills (dominant talents: #1 Strategic, Futuristic, Woo, Developer and Empathy per Gallup’s “Strengths Finder”).
• Positive, well-organized self-starter, who excels under pressure and is able to pro-actively identify obstacles and create new business opportunities.
• Collaborative problem-solver utilizing various resources to maximize customer satisfaction.
• Strong business leader with experience launching a multi-million dollar sales firm.
• Expertise in conceptualizing and launching communication strategies utilizing varied media vehicles: print, online, social media, mobile, TV, radio, outdoor, and events/promotions.
• Team motivator that develops and empowers through training and education.
AREAS OF EXPERTISE
Market and Retention Strategy Development for Service Lines and Referral Patterns Market Expertise: Rural Health Neurosciences, Pediatrics, EMS,
Physician Engagement and Development Expert Analyzing and Negotiating skills
Consultative and Relationship Selling Brand Development and Management
Sales Team Training and Management Expertise in Consumer and B2B Marketing
PROFESSIONAL EXPERIENCE
Medical City Healthcare/HCA North Texas Division July 2013 – present Division, Director of Business Development – Brain and Spine Institute
• Increased neuroscience volume by 125% from 2013 – 2016.
• Grown number of affiliated and referring facilities by 91%.
• Manage territory of 160+ facilities – rural market, PSA, FSEDs, and physician groups.
• Launched the Texas Stroke Institute Affiliation program and have signed 22 new affiliates YTD.
• Launched the first TSI Marketing initiative - collateral development, social media, and events.
• Analyze market share, and needs assessment to develop the Brain and Spine Institute growth strategy.
• Developed and lead the division-wide, multi-disciplinary Epilepsy Work Group for the development of division wide services, streamlined processes and protocols.
• Recruited leading neurosurgeon, specializing in deep brain stimulation for Medical City Plano.
• Introduce new technology and develop proformas for division investment.
• Collaborate division-wide with C-Suite, Service Line Leaders, Business Development, Marketing Directors, Stroke Coordinators, Patient Transfer Center and Rural and EMS liaisons.
• Develop multidisciplinary initiatives with EMS, RAC, Questcare, PHI, AMR, AirEvac, and Acadian.
• Provide education to rural market on Advances in Endovascular Therapies, TSI Care Pathways, Research trials, Stroke Signs and Symptoms, and Stroke Core Metrics.
• Co-Chaired the 2014 CME/CNE accredited Neuroscience Symposium; over 425 registered attendees from over 30 various facilities across North Texas, 17 multi-disciplined speakers.
• Analyze and monitor trends in transfer volume, CM, payor mix and track/resolve patient denials.
Medical City Healthcare/HCA North Texas; January 2012 – June 2013
Medical City Dallas Hospital, Medical City Children’s Hospital, Acute Kids Urgent Care
Outreach/Physician Sales
• Maximized hospital admissions through collaborative development of sales strategies with physicians, facility leadership, service line leaders and North Texas Division.
• Optimized referrals from primary care via consultative education on Medical City’s points of differentiation – physicians, service line attributes, technology, and/or procedures.
• Analyzed daily census, EBITDA, IP/OP cases, and admissions to forecast trends and/or areas of opportunity utilizing Meditech, Vista, and GrowthLink (CRM).
• Appointed by senior administration to champion the Acute Kids Urgent Care (AKUC) transition strategy and serve as the conduit among facility administration and sales.
• Analyzed Patient Transfer Center (PTC) data, track AKUC leakage and determine referral patterns; increased transfers from AKUC to HCA facilities - 14% to 30% in 5 months.
• Developed the Acute Kids Referral Program and enrolled over 70+ key specialists in DFW.
• Launched a communication strategy to announce the AKUC acquisition to HCA NTX employees.
• Managed surgical growth among Pediatric General, Orthopedic, and Craniofacial surgeons.
• Spearheaded the St. Paul internal medicine physician recruitment efforts.
• Collaborated with finance to develop a zip code analysis to determine areas of potential growth.
• Developed opportunities to build service line expertise via surgery observation, shadowing, hospital section meetings and grand rounds.
WCI Consulting, Inc. August 2009 – January 2010
Director, Demand Generation/Sales and Marketing
• Created a business plan for a full-service in-house B2B marketing department and instituted processes and procedures for tracking lead generation.
• Formulated a 2010 multi-phase demand generation strategy utilizing a partnership with SAP to encompass social media, brand-sponsored events, blogs, SEM/SEO.
DG Publishing, Inc. 2009
Publisher, Advertising Sales – Design Guide Commercial magazine
• Recruited to spearhead launch of new magazine from inception through execution.
• Collaborated with key industry executives on development of editorial content, design, target market, pricing and circulation/distribution strategy.
• Managed six-person team on development and creative execution of branded sales materia...
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